Tuesday, February 01, 2005

Modulation

The beginning of the last day of January 2005. The morning of a new start as of any other day.
The day for closing the deal with PURE Bar.
Negotiations started at about 4.15pm as of today.
PURE Bar's managing director Calvin Ng made it all simple.Mel and me discussed details of the terms and conditions with Calvin Ng.
Obtaining financial sponsorship never seem easier.
On the way back to campus, Mel and i debated alot of issues of dissatisfaction about the marketing proposal. It seem apparent to me as we had to implement changes in it . Improvises had to be made since the price ranges in the proposal was absurd.
A meeting was held at 7.30pm.
The meeting was chaired by me, Human Resource Head of Student Publication Board(MMU) in the Student Press Room.
It commenced smoothly with some late comers.We revised our marketing approach.Discussed about expanding our target market.
Problems faced in the field was voiced and solved.The marketing team came up with a formula to generate our price ranges. The previous price ranges was poorly prepared by our Finance and Marketing Head

The formula :
2000(2 * 75%x + 4 * 25%x + x ) = 525
Legend :
2000 refers to the number of GRAB! distributed.
525 refers to the cost of GRAB! .
x refers to the hits per page of GRAB!.

Explanation :
An estimation of 8 pages for GRAB! . The outer back page of GRAB! is a full page advertistment and its a definite hit. Lets say a person flips through GRAB! he/she will have 75% chance to view the first two pages and 25% of viewing the middle pages of GRAB! and 0% of viewing of the last page of GRAB!.With this we are able to determining the price range through estimating the value per page of GRAB!.
It generates the profit margins of GRAB! which estimates a profit of RM1750 per month for a duration of a year.
Contributors: Wilz ,CM and myself.
Its my first meeting that we had to brainstormed on a mathematics formula + someone crying in my meeting.Meeting adjourned at 9.30pm.
Later that evening i went yamcha with Mei Ying , Vimlan, Shaleni. Gossips went rampant across the table.National Korean University visiting our uni...prom nite...personal relationships...STAD...life...uni events...academic rambling...SRC...social circles...Alot of bitching indeed was spilled that evening.

surrendering myself to sleep...

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